New Business School Amsterdam becomes Nyenrode New Business School

Nyenrode is the only private university in the Netherlands. In 1946, captains of industry from leading Dutch corporations as KLM, Shell, Unilever, Philips and Akzo, took the initiative to start an institute where an action-inclined, internationally focused generation of new business leaders would be educated. Nyenrode’s ambition is to deepen the knowledge of our internationally oriented, carefully selected students towards sustainable leaders, robust accountants and agile and creative entrepreneurs. For business, by business has been our motto from the day our institute was established. It still defines the university and assures that practical relevance is of main importance to our faculty.

New Business School, Amsterdam (part of Nyenrode Business Universiteit) opened in 2006, in cooperation with the University of Westminster, and offers an international Bachelor degree in New Business. Both academic development and professional development are central to the programme: it represents the third path in higher education in the Netherlands that allows students to develop themselves into creative and responsible business men and women. Projects in India, Ethiopia and China and a semester in London contribute to the student’s international ambitions.